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The TRUE power of knowledge lies in its role of informing and guiding a brandâs future marketing plans. Usually knowledge is retrospective: marketers and advertisers learn from their success as well as mistakes; they seek to project the future...

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The TRUE power of knowledge lies in its role of informing and guiding a brandâs future marketing plans. Usually knowledge is retrospective: marketers and advertisers learn from their success as well as mistakes; they seek to project the future...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Maggie Collier, Kirsty Fuller

Company: Flamingo

September 1, 1998

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2024

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The TRUE power of knowledge lies in its role of informing and guiding a brandâs future marketing plans. Usually knowledge is retrospective: marketers and advertisers learn from their success as well as mistakes; they seek to project the future...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Maggie Collier, Kirsty Fuller

Company: Flamingo

September 1, 1998

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The TRUE power of knowledge lies in its role of informing and guiding a brandâs future marketing plans. Usually knowledge is retrospective: marketers and advertisers learn from their success as well as mistakes; they seek to project the future...